12 Benefits to Having A Business Website
12 Benefits to Having a Business Website
1) Being available all day, every day for you customers
A website is an extension of your companies brand image. Displaying all your company information, services and products you offer to anyone that visits your website 24/7 from anywhere in the world. Without a website, you would need to have someone sat beside a phone waiting for customers to call requesting information about your products or services. A website provides you with a place for prospective customers to learn of your products/services, your company ethos and culture; and for them to buy directly from the website, potentially automating the whole sales process from anywhere in the world.
When it comes to marketing your company to your potential customers, a website could save you thousands per year, or even each month depending on the size of your company. Another huge disadvantage of not having a website is that you would not have the opportunity to present your company in other cities or countries, which could potentially drive a lot of business to you. With a website, your company is constantly promoting in the most accessible medium: the internet.
A website is also a great opportunity for lead generating; capturing information about your customer's and using this information to market to them. It can also help you understand your customer better by analysing analytical data on the people who visit and buy from your website.
So your website becomes an extremely powerful tool for business communications with potential customers.
2) Increasing Your Business Credibility
A website can help build business credibility for you. Imagine if you heard about a new company from a friend or a piece of advertisement and then went online to Google the company and nothing came up at all. How would that make you feel? Well, a website can help your customers feel more comfortable in using your business services or buying products from you.
A study performed by Verisign reported that 84% consumers believe that small businesses with websites are more credible than ones without an online presence.
For a small business to remain relevant and credible, investing in a high-quality website can dramatically increase the success of your business. If we look at this another way, imagine if all your competitors had a website where they advertised themselves, and your business didn’t, who would look more credible to your potential customers?
3) Increasing Your Business Discoverability
Having a website will hugely impact the chances of your business being seen by people who do not already know about your products/services. You might only be a mile or so away from someone's home, however if they never go towards your area they may never know your company exists. However, if they have an issue and your company can help them solve that issue, when they do an online search for their local area to help solve that issue, then the chances that your company comes up are a lot higher as you are just around the corner to where they live.
Verisign also reported that 9 out of 10 consumers rely on the internet to locate and evaluate local goods and services. Understanding these numbers and the online habits of consumers makes it difficult to understand why 46% of small businesses do not have a website. But for the 54% that have developed their business website, they benefit from a clear advantage when considering discoverability. Could this be one of the factors that relate to why such a high % of small businesses close down with their first few years?
In a 2015 survey by Redshift Research found that 59 percent of very small businesses (made up of one to five people) don’t have websites. Of those, 12 percent have Facebook pages. Additionally, the same survey found that 83 percent of the surveyed businesses that do have websites said: “their online platforms gave them a competitive advantage over businesses without websites.”
With over 3.5 billion Google searches occurring each day, your customer could be seconds away from locating and patronizing your small business. Business websites allow potential customers to access your business and learn about your products and services 24/7.
4) Being Relatable With Your Customers
If you are able to relate to potential customers, you are halfway there to turning them into actual customers. A website is a game changer for communicating with those people who come to your website and being able to start building a relationship with them. Telling the story of you and your company to all those people that visit your website is a perfect way to build relationships before you even meet them or communicate with them personally.
If you are able to understand your target audience and you are able to show how your company can benefit their lives, this will dramatically strengthen your relationship with them. Your website is a marketing tool that's purpose is to help earn and retain the customer in an automated way.
In this modern age, your customers are a lot more likely to do and online search to view your products/services rather than pick up the phone to ask you about them. Displaying testimonials and replying to people who have contacted you via your website is a great way to build trust and personalise your business.
5) Website Give You Flexibility
Yes, there may still be a place in your industry for printed materials to be sent out to your customer, which is great if it's just to give that personal touch. However, these days printed materials tend to be rather costly, especially if they need to be updated whenever your company brings out a new product or service. In today's world, your customers expect to see fresh marketing campaigns on a continuous basis. Having a business website allows you to simply update your business contact information, demographic information, products or services you offer, business opening hours and anything else, all just within a few clicks of a mouse.
Having the benefit of so many great website builder tools such as what Solution Sense provides, will help you build a website which is perfect for any business that is looking to get started with an online presence and having the flexibility to update your information 24/7.
6) Business Sales Tool
A business website is a perfect way for you to inform, to engage and to convert potential customers into loyal customers.
First off you need to know who your potential customers are and what they want, then provides them with high-quality information, and then create sales funnel that nurtures them through the sales process. Business website easily allows you to automate this process and for prospects to be converted at a much higher rate than traditional sales methods.
7) Business Market Expansion
Most businesses start with the dream of one day turning it into a large company that will provide you with a nice lifestyle. So market expansion is something that you will need to consider, maybe not today but one day. A website is another brilliant way to help the process of your business gaining more traction in your market and obtaining a higher market share, which will likely increase your profits.
For example, if at this current time you are only selling to people within your country. With a website you could start to market in other countries, opening up the possibility of you having a global business. No matter where the people that visit your website are from, they are there because they have expressed an interest in what your business offers. Use that to your advantage!
8) Web Presence Analytics
A business website will also simplify the process of being able to analyse who your customers are. Imagine if you had to ask each customer that came through your door how they found you, what are they interested in, which products are their favourite, which marketing campaign they came from, etc. This would be so time-consuming. Instead, your website can link to analytical software which will tell you all this information within seconds. How much more profitable would your business be if you could easily see all the information about your customer and which marketing campaigns are the most successful.
You could see real-time data on:
- Demographics of your website visitors
- How visitors find your site
- The number of monthly/weekly/daily visitors to your website
- Which website pages are most visited
- How many pages visitors access per visit
- How much time they spend on each page
- How frequently visitors return to your website
More in-depth analytics data will also be available depending on whether your site is utilizing pay per click advertising or marketing software.
9) Your Business is in Every Corner of the World
Depending on the nature of your business, you may want to attract potential customers who are local, national or maybe worldwide. Regardless of this, a professional business website will allow anyone, from anywhere to find you and to communicate with you. This means that you can develop meaningful relationships with anyone in the world, all because they found your website and likely what they saw.
10) Saving You Time and Money
Yes, a website may have some upfront cost for development, buying a domain and paying for hosting. Never the less, this does not mean it will not save you a lot of time and money going forward. Image if you did not have a website, the cost of flyers, brochures, leaflet drops, radio adverts, TV adverts, the amount of money this would cost you would be thousands each year, and the amount of time spend on developing these marketing materials for each time they change would be so much money, it boggles my mind to think why any business would not have a website. A website allows you the flexibility to quickly update information and to market it to the world via a multitude of different methods which will be cheaper and more than likely give you a much higher return on your investment.
11) Targeted Customer Growth
Developing your website to be SEO friendly will really help you to target specific customer types, which will then give a greater chance of converting those customers who are truly interested in what you have to offer, instead of wasting your time with people who have no intention to become a customer. An SEO professional can help to develop your website so search engines know which type of people you are targeting.
12) Enables New Suppliers, Partners or Employees
Advertising your business online via a website can also help with collaborating with potential new suppliers/partners who would be interested in doing business with you. Your website opens up the doors for these people to find you and to do business with each other. Also if you have a job opening, these potential new employees can visit your website to see if you both will be a good fit for each other, thus preventing wasted time at the interview stages. These benefits can potentially help your company reduce costs and increase profits.
People no longer look in the yellow pages to find businesses; they now go to search engines such as Google, type in what they are looking for, and all the businesses that can help come up. Without a website, your business will be at a competitive disadvantage against those with a website. So having a website that is a powerful marketing tool is a 'MUST HAVE' and not just a 'nice to have' element of a business. However, remember your website could be your number 1 marketing tool, so treat it as such, it’s the window for people to look into your business so make sure you have it designed in such a way to make your customers easily navigate around the site and to buy from you.
If you already have a small business website but are not receiving one or more of these 12 benefits get in touch with us and we will help you with a website assessment to help your business get the most of its worldwide marketing tool.
If you need any help designing a website or if you require more information on how to get the most out of your website, please get in touch now.
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