It takes time to learn how to sell things, especially selling them well. So, one of the best ways to do this is to simply pick up some books, read them, make notes, and test them out. You’ll never figure out what works for you until you do.

This also gives you that expert advice without the negativity of learning from a meeting or seminar or affecting your business but wasting time attending.


Of course, choosing the right book for you can be difficult considering there are so many out there.

Below you will find a list of books that will, hopefully, allow you to ask the right questions, become more effective, become a better seller in general, or even help you with your team.



1. The Challenger Customer


Buy it on Amazon – Click here


Here’s a thought, picture your ideal customer. Let’s make a guess, they are:

  • Friendly,
  • Eager to meet,
  • Ready to coach you through the sale,
  • Champion your products and services across the business.

Well, it turns out that’s the last type of person you need.

Far too many marketing and sales companies go after easy targets, the buyers who are so eager they have clearly articulated needs and ideas. But that’s human nature, finding the easiest way to form a relationship with someone because they are already interested.

Turns out, through research, it has been found that the highest performing companies focus on their potential customers who aren’t sure if the services you are providing are right for them. They will be less sceptical of you and what you provide, probably won’t want a meeting, and probably don’t understand what you do.

This book will help to unveil research-based tools that will help you sort out the types of people you are dealing with. It will also provide a blueprint for finding them, engaging with them, and equipping them to effectively challenging their own companies.



2. New Sales. Simplified.


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You could be getting hundreds of repeat business from your current, and loyal, customers, but really you want those new ones. The ones that don’t even know they want and need your business and services. This is what, and who will keep your business in constant flow.

So, no matter who you are in the company, if you are expected to get in the new customers then have a look at this proven formula on how to get those new customers, how to develop and how to close the deals for them.


New Sales. Simplified. is the answer. You'll learn how to:

  • Identify a strategic, finite, workable list of genuine prospects
  • Draft a compelling, customer-focused "sales story"
  • Perfect the proactive telephone call to get face-to-face with more prospects
  • Use email, voicemail, and social media to your advantage
  • Overcome-even prevent-every buyer's anti-salesperson reflex
  • Build rapport, because people buy from people they like and trust
  • Prepare for and structure a winning sales call
  • Stop presenting and start dialoguing with buyers
  • Make time in your calendar for business development activities

All the above and much more with examples. New Sales. Simplified. balances a very straight-forward, but funny, insight into what other salespeople and executives do wrong, alongside an easy to follow plan for gathering up new business and making sure to avoid the mistakes.

Get started today!



3. The Psychology of Selling


   Buy it on Amazon – Click here


Double and triple your sales – in any market.

The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.

It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More salespeople have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.



4. The Science of Selling


   Buy it on Amazon – Click here


Mixing cutting-edge research in social psychology, neuroscience, and behavioural economics, The Science of Selling explains how to align the way you sell with how the human brain naturally works when forming a decision to buy. This will dramatically help you to increase sales.

This evidenced-based approach will connect the dots, meaning science and situations that business and salespeople get themselves into on an everyday basis will help to make sure a consistent success happens. This is proven in many ways, such as:

  • Engaging buyers’ emotions to increase their receptiveness to you and your ideas
  • Asking questions that line up with how the brain discloses information 
  • Locking in the incremental commitments that lead to a sale
  • Creating positive influence and reduce the sway of competitors
  • Discovering the underlying causes of objections and neutralize them
  • Guiding buyers through the necessary mental steps to make purchasing decisions

This book is an essential resource and guide for anyone who is looking to be a success and succeed in today’s hard-up selling environment, advance the businesses goals, or even boosting their ability on influencing others.



5. Secrets of Closing the Sale


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Whether you are presenting a product, service, or something else, it will always allow you to engage in sales. Zig Ziglar presents techniques which will get a positive response and good for establishing those crucial, dynamic, relationships.


Readers can expect to discover how to:

  • Project warmth, enthusiasm, and integrity
  • Effectively use 100 creative closes
  • Increase productivity and professionalism
  • Overcome the five basic reasons people will not buy
  • Deal respectfully with challenging prospects



6. Book Yourself Solid


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This book helps to reveal why self-promotion is such a critical factor when it comes to success, giving the reader a unique perspective, much more than the standard “how to” guides for getting more customers and raising that, all important, business profile.

This book will help you to adopt the best promotional perspective and provides those all-important strategies, techniques and skills that are essential to get more customers and increase those profits. Although, you will discover key developments with a strong marketing plan and brand image.

This also features a unique and personalised, updated social media strategy for services, provides a new pricing model that could help you straighten out any small issues you may not have realised you had, this can easily help with a simpler way of selling. It also delivers fresh networking and outreach strategies, these are guaranteed to only take a few minutes a day. Offers a new solid launch strategy and tactics for creating that all-important instant awareness.

Get those proven tools and get them into effect today. If you do, then just watch your business grow!



7. DISCOVER Questions Get You Connected


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Make every sales call count and be that 1 seller buyers want to talk to!

With Discover Questions, you will be able to differentiate yourself from the general salespeople, who may not have the best knowledge they could for the industry, create value for your buyers and connect in ways you never knew were possible.

These have been researched and there are plenty of anecdotes from real life sales, which can help to show you exactly how you can become more effective within all stages of the sales processes.

You will be able to enhance your sales more efficiently when you use Discover Questions and the sales approaches described within the book.



8. Think and Grow Rich


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Though decades of research from various people and varying backgrounds, priceless wisdom was finally revealed for the 13 steps to success, along with 17 steps of principles of success.


Some of the things included are:

  • Developing a definite purpose
  • Building a Positive Mental Attitude (PMA)
  • Channelling the power of the sub-conscious mind
  • Dealing with adversity


This book has chapters dedicated to specific areas, for example, there’s one on some of today's more important issues, such as:

  • Specialized Knowledge
  • Decision Making
  • Imagination
  • Organized Planning, this includes Leadership

He also has principles on teamwork. All of these are good to helping you set a foundation for your business and getting you on the right track when it comes to your frame of mind.



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